Allstate Identity Protection is proudly compliant with the new California Consumer Privacy Act. View our privacy policy here.
Exciting news! PrivacyArmor is now Allstate Identity Protection. Same great service. Same powerful protection.

Protect today. Thrive tomorrow.

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Take control of your digital life with Allstate Identity Protection.

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The most comprehensive identity protection is only a step away

Technology allows us to do some pretty amazing things, but it also opens us up to new risks. Each year, millions of Americans fall victim to identity theft — and millions more have their personal information exposed.

Allstate Identity Protection helps you safeguard your data, identity, and privacy. If you do become a victim of identity theft, our privacy experts are available 24/7 to help restore your identity.

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Plans and pricing

AIP Pro Individual: $7.95 / month

AIP Pro Family: $13.95 / month

Keep loving the internet

With Allstate Identity Protection, you can enjoy all the great things technology has to offer. Members receive access to:
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Advanced privacy features*

With exclusive technology, like the Allstate Digital Footprint™*, you can visualize your online accounts, quickly identify breaches, and take steps to protect your identity and privacy.

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Comprehensive identity monitoring

We can track credit scores and reports, alert members to financial transactions, and search the dark web for their personal information — helping alert you of fraud before it escalates.

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Fraud remediation and restoration

If you become a victim of identity theft, you’ll get access to a dedicated remediation specialist to help manage your recovery and restore your identity.

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Identity theft reimbursement

Never worry about covering the costs of identity theft again. Our $1 million identity theft reimbursement covers many out-of-pocket expenses, lost wages, and legal fees.

Getting started is as easy as 1-2-3

  1. Set up your account

    Log in through your portal to complete account setup.

  2. Activate key features

    Explore Allstate Identity Protection and activate important features like credit monitoring.

  3. Relax, we’ve got this

    If we notice anything suspicious with your accounts, we’ll send you an alert.

Enroll Now
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What is identity theft?

Identity theft occurs when someone uses your personal information without your consent, whether it’s opening new credit accounts in your name, accessing your financial accounts, or even using your healthcare information to receive medical treatment.

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How does identity theft happen?

Here are a few ways thieves can obtain and misuse your information.
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Mail theft

Your physical mail is stolen from your mailbox and the information is used to open or change accounts in your name

Data breaches

Companies who have your information are hacked or expose your sensitive data through negligence, human error, or faulty security settings

Phishing attacks

You accidentally click a malicious link and/or give away your personal information, which results in account takeover or stolen funds

Unsecured wifi networks

You connect to an unsecured or hacked network and input details, exposing credentials or sensitive information that cybercriminals can exploit

Credit card skimming

A criminal gains your credit card information from skimmers or online accounts and makes fraudulent charges to your account

How identity thieves can use your information

Common ways thieves exploit stolen identities:

Every 2 SecondsAn identity is stolen

13 MillionIdentity theft victims in the U.S.
in 2019

Annual fraud losses
in the U.S.










How do you restore your identity?

Let us handle the hard part

Restoring your identity can be a lengthy process with many steps, including freezing your credit, canceling all affected accounts, and in some cases, filing police reports and dealing with federal agencies. On your own, this can take hundreds of hours to resolve — causing many victims to miss significant amounts of work.

But the good news is, you’re not alone. Allstate Identity Protection members have 24/7 access to certified privacy experts. They’ll be with you each step of the way to help ensure your identity is restored.

How It Works
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120 Hours

The average time for a person to resolve identity theft on their own

* Allstate Identity Protection is the marketing name used by InfoArmor, Inc., a subsidiary of The Allstate Corporation.

How Allstate Identity Protection works

Easy enrollment. Comprehensive protection.

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It’s easy to get started



Enroll in Allstate Identity Protection during your company’s enrollment period. Access to full Allstate Identity Protection capabilities begins on your effective date.

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Set up your Allstate Identity Protection account

On your effective date, you’ll receive instructions to set up your username and password. Once you’re set up and logged in, take a few minutes to check out everything Allstate Identity Protection has to offer.

Sign Up Prompts

Activate key features for maximum protection

You choose what information you want us to monitor. The more you provide, the better we can help you.

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Allstate Digital Footprint Icon

Allstate Digital Footprint™*

Welcome to the future of privacy. You can now see where your data lives online, learn when an account has been breached, and take steps to protect your data.

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Credit monitoring

View your credit report and score, and receive alerts for new inquiries, accounts in collections, new accounts, bankruptcy filings, and more.

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Financial monitoring

Simply link your financial accounts, such as an HSA or a 401(k), and tell us when you’d like to be notified. If a balance goes outside your chosen level, we’ll let you know ASAP.

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Dark web monitoring

Receive alerts if we detect your information on the dark web. We utilize bots and human intelligence operatives to search the dark web for your personal information, like credit card numbers or email addresses.

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Social monitoring

Connect your social media accounts and we’ll alert you if we detect cyberbullying, vulgarity, inappropriate content, or other signs of account takeover.

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Family protection

Family plans allow eligible participants to extend their same great coverage to loved ones. Our generous definition of “family” includes those you support financially, as well as anyone living at your home.**

We do the heavy lifting for you

Happy customer support agent

We reimburse many out-of-pocket expenses

Our $1 million identity theft reimbursement coverage means we’ll reimburse you for many fraud-related expenses, including stolen funds, legal fees, or even unplanned childcare costs.

We resolve identity theft

Our privacy experts work in-house and are available 24/7. If you are the victim of fraud or identity theft, a certified specialist will help you fully restore your identity. That means you don’t have to figure out who to call or what forms to submit.

We take your security seriously

We’ve built our brand on protecting your personal information, and we’ve taken every step to ensure your data is safe with us. In addition to offering tools like two-factor authentication, we also maintain industry-standard security accreditations.

We restore your identity based on preexisting conditions

Have an identity theft issue before you enrolled in an Allstate Identity Protection employee benefit? Not a problem! We will help fully restore your identity at no extra cost.††

Ready to get started with Allstate Identity Protection?

* Allstate Digital Footprint is only available on Pro Plus plans. Terms and conditions apply. Some features require additional activation after enrollment. Allstate Identity Protection is the marketing name used by InfoArmor, Inc., a subsidiary of The Allstate Corporation.

† Identity theft insurance covering expense and stolen funds reimbursement is underwritten by American Bankers Insurance Company of Florida, an Assurant company. The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.

†† Allstate Identity Protection will help you restore and remediate your identity resulting from preexisting conditions. However, stolen funds and expenses related to identity theft prior to enrollment of Allstate Identity Protection are not covered.

** This extends to your dependent children, or other dependent family members, who may or may not live with you but who are supported financially by you. There is no age limit or floor for enrolled family members; from infants to seniors you support.

Frequently Asked Questions

Here are answers to the questions we hear most often

How does Allstate Identity Protection work?

We use our proprietary software and human operatives to proactively monitor your identity and alert you of potential fraudulent activity. Through Allstate Identity Protection, you will also have the power to create financial thresholds for debits from your bank accounts, allowing you to receive alerts for potentially suspicious financial transactions outside of your set limits. We monitor your credit reports and credit-related accounts to help determine if someone is using your name fraudulently, and we monitor the dark web to check for your compromised credentials that could lead to unauthorized account access. While we can’t prevent fraud, we can and do alert you at its first known sign, then remediate the fraud and restore your identity.

We know that tracking your own identity is cumbersome and filled with unknowns, so we’re here to help take the burden off your shoulders so you can live your life.

How does Allstate Identity Protection help reduce the risks of my identity being misused?

Our powerful technology helps detect when an identity may be at an elevated risk for theft and allows us to help you take necessary precautions, including placing fraud alerts, credit freezes, and reviewing credit reports. We go beyond credit monitoring to search for suspicious activity, looking holistically at the financial accounts you use, the social media accounts you log into, and other data sources that could be compromised by others. This allows us to alert you of fraud at its earliest signs.

What type of safeguards are used to protect my personal information?

We know that protecting your information is of utmost importance. That’s why we use security software to encrypt the information before and during its transmission through the internet. We only allow information to be submitted for transmission if your browser is compatible with our security software. If your browser is not compatible, you will receive a message indicating your transaction can be completed but at a lower level of security. No method of transmission over the internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

How does Allstate Identity Protection Pro and Pro Plus compare to other identity protection or credit monitoring services?

While Allstate Identity Protection’s service includes credit monitoring, we know that credit is just one aspect of identity protection. We detect a more expansive range of identity theft beyond the range of credit accounts. Allstate Identity Protection’s identity monitoring looks for misuse not only of credit, but also of high-risk transactions (suspicious non-credit activity such as school loans and medical billing) and compromised credentials on the dark web, including your financial and social media accounts.

Additionally, Allstate Identity Protection monitors the accounts you add, even from multiple financial institutions, in one place instead of relying on each bank’s individual fraud monitoring system. With Allstate Identity Protection, you can place thresholds for financial activity on all of your existing bank accounts, giving you greater insight into potentially fraudulent activity. If you’d like more details on financial threshold monitoring, you can contact us here.

How do I know my identity is secure?

Each month, we’ll email you your Identity Health level and notify you of any active alerts. You’ll also receive notifications as soon as we detect an issue or suspicious activity. If you believe the information is inaccurate, please notify our remediation experts by selecting “Not me” in the portal or calling the phone number on the alert.

When does my Allstate Identity Protection coverage become effective?

If you receive Allstate Identity Protection Pro or Pro Plus as a voluntary benefit through your employer, your coverage will begin on your employer’s effective date, which could be immediate. Please contact your benefits provider for your plan’s effective date.

While some features begin as soon as you enroll, for certain features to work, such as financial threshold, credit monitoring and social media monitoring, you will need to enter your account or additional information for us to begin monitoring. Please visit our Terms and Conditions for more information regarding product features. When you log in, the corresponding tabs for each feature will be on the left side of your screen.

I’m having trouble logging in. What should I do?

If you’ve been through all the login steps and still cannot log in, please contact Customer Service at 1.800.789.2720.

When I activate credit monitoring, will it impact my credit score?

No, activating Credit Monitoring will not impact your credit score.

Viewing your own report and score within the Allstate Identity Protection portal is considered a soft inquiry, which does not impact your score. This is different from a hard inquiry, like applying for a new mortgage, which can impact your credit score.

What should I do if my identity is stolen or I am the victim of fraud?

If you suspect you are a victim of fraud or identity theft, please contact Customer Service as soon as possible. If we discover you’re a victim of fraud, we’ll assign you a remediation specialist who will help manage your case and fully restore your identity.

Our experts are not outsourced; they work in-house. Our remediation specialists are Certified Identity Theft Risk Management Specialists (CITRMS®). They are experts in identity restoration and are committed to doing the legwork to restore your identity for you.

What if my remediation specialist can’t reach me when they suspect I might be a fraud victim?

If your account features are up-to-date and enabled, you’ll receive an email or text message alert (according to your stated communication preferences) as soon as we detect activity. We also send a monthly status email showing your Identity Health status and any outstanding alerts you might have. You can view these at any time by visiting your portal.

If your contact information was not included when you initially enrolled, you will receive a welcome letter through the postal mail with instructions for how to log in to your account, update your contact information, and fully enable all your features.

Please keep your account updated with the most recent contact information and preferred communication method so we can quickly alert you to any concerning activity. If you have any trouble completing these tasks or receiving these communications, please contact us. If your account is not properly updated with your most recent contact information, you may not receive fraud alerts.

Do you provide a credit report?

If you have Allstate Identity Protection as a benefit (Pro or Pro Plus), yes. We provide you with a VantageScore 3.0 credit score and credit reports. Please visit our Terms and Conditions for more information regarding product features.

Is the credit score you provide as a benefit through Allstate Identity Protection my FICO score?

The credit score you see in your dashboard is not your FICO score. The score you see on your Credit Monitoring tab comes directly from TransUnion; our industry calls it your VantageScore 3.0 score, and it ranges from 300 to 850. Financial sectors commonly use your FICO score to determine creditworthiness. FICO and VantageScore 3.0 scores both range from 350 to 850, and while they both follow similar rules, a FICO score also accounts for your Equifax and Experian scores.

To get a better idea of where your credit score stands, we encourage you to review the changes to the VantageScore 3.0 score we provide in your Allstate Identity Protection portal.

Why is my Credit Monitoring score different than the score my bank provides?

Before opening a line of credit or taking out a loan, it’s always best to ask what credit score the financial institution will use to determine credit worthiness. Your bank may be pulling a different type of score (one that has a different low and high) than the one Allstate Identity Protection provides. For example, your bank may have pulled a VANTAGE score if it was assessing your eligibility for a financial product or loan. A VANTAGE score goes up to 990, while the VantageScore 3.0 score Allstate Identity Protection provides tops out at 850. This is why your credit score may differ from other sources.

What is dark web monitoring?

The underground internet, also called the deep web or dark web, is where cybercriminals illegally store and sell Personal Identifiable Information (PII). We utilize human operatives and artificial intelligence to search the dark web for your data. We alert you immediately if we discover personal information, like an email address, credit card numbers, and even passwords you use.

Who is included in the family plan?

The Allstate Identity Protection benefit is only available to those who have a Social Security number and reside in the U.S. Contact Customer Service or your benefits department to determine if your family members are eligible for coverage. There is no age limit or floor for enrolled family members, so from infants to adult children you support are covered. You may not enroll your spouse or other family members or dependents who are over the age of 18 into credit monitoring. Any such spouse, adult family member or adult dependent must register for credit monitoring and pass identity verification separately.

What if people outside of my household want to enroll?

Family member coverage extends to your dependent children, or other dependent family members, who do not reside with you but who are supported financially by you. You can contact us here for more information about plan specifics and potential additional costs.

Will I still be covered if I no longer work at my company?

If you leave your company and reside in the U.S., you can still keep your coverage. Simply contact a member of our Customer Service team. Keep in mind, pricing may vary.

Is there an age limit for children to enroll?

There is no age limit or floor for children to enroll in Allstate Identity Protection.

What should I do if I have questions after I enroll?

If you have any questions after you enroll, please contact our Customer Service team, who are available 24/7, at 1.800.789.2720. You can also email us at

What internet browsers do you support?

We currently support the following internet browsers: Firefox 17+, Chrome 25 +, Safari 5.1+, and Internet Explorer 11. We recommend you update your browser if it is older than those we support, as older versions may not have security features as the newest versions.

Do I need an email address to receive alerts or manage my account?

Yes, an email address is mandatory to receive alerts and manage your account.

Will I only receive an alert via email? Are text and phone options?

You can choose to receive alerts via email, email and text, and text only. You can manage your contact preferences in your account by logging into your Allstate Identity Protection portal, clicking your name in the top right corner, selecting Account Settings, and setting your alert preferences.

What if I do not want family members to have access to my personal information?

Our Family Plan provides a portal that enables you and your authorized family members to access and manage the Products from one account. By creating a family account, you grant account access to all authorized family members to view alerts, reports, scores and other disclosures made through your account. If you or other family members do not want shared family access, please contact our Customer Service team. They will be able to create separate login information for you and your family members so you can keep your personal information private.

Do you have Spanish services?

Yes, we have Spanish-speaking Customer Service members and Remediation Specialists.

Do I have to activate all the features on my account?

No, but we highly recommend activating many of our features so we can better monitor your information. There are no additional costs in activating the features on your account.

Still have questions?

Contact Us

If you want to report fraud, have a question about your account, or need technical support, you can reach us 24/7 at


* Allstate Identity Protection is the marketing name used by InfoArmor, Inc., a subsidiary of The Allstate Corporation.